How to create an Internet TV channel
For ITSitio Enterprise
In recent years culture “Youtube” changed consumer habits, who now looks for and watch videos of all kinds. This practice permeated the companies, even as part of its institutional presence. From online events shows that end up becoming real video 
technical manuals. A variant of online video is the live video, with great potential to spread and conduct training activities. How to access this possibility? What elements are needed? How to take advantage of online services that allow practically its online TV channel?
A manufacturer of equipment for electricity suppliers are participating in an international exhibition industry, held in Buenos Aires. The second day of the expo, General Manager â € “which also deals with the business of the Companye €” plans to make a stand in the meeting with representatives, to make them aware of developments and explain where to go opportunities for the new year. He knows he attend a dozen, including Chile and Uruguay, but it’s still less than half of its distribution network. Not everyone can travel to Buenos Aires from the provinces, and the representative of Peru is stuck in Lima, working against time to participate in a major tender.
If something is known to the general manager sent a memo the next day will not be able to capture the mystique of the moment. Neither a gallery of photos uploaded to Picasa, or a video on Youtube (that executives will have time to postpone for notebooks, and eventually not even see). Wondering if there any way to open the game, to make everyone participate in the meeting at the same time, without feeling that access to the leftovers of the feast. The solution is, it would be broadcast the match live via the Internet.
It is not difficult, they say …
B2B Video Watch online video or streaming video (ie: without downloading the video to the device being used) is one of the most common activities undertaken by users of consumer segment, according to IDC, just below the e-mail the personal finances online, instant messaging and social networking (with which is closely related). But this practice has begun to penetrate the business world. According to IDC Latin America, 74, 73% of users of IT (information technology) online watch videos related to your profession. For Luciana Sario, marketing manager at IDC Latin America, the world in general B2B can also take advantage of online video.
IDC analyst says there are several benefits that online video can approach the B2B world. B2B products and services in general and IT in particular are more complex than others and require more explanation. “This is more accurate to provide a video that explains quickly and clearly the product in question, rather than waiting for prospects to read several pages of text to understand the message.” In Argentina, the percentage of IT users who watch online video more than 67%.
A variant of this practice is to see videos “in vivo” (live stream), with potential to spread and conduct training activities. The good news is that, thanks to a number of free and paid online servers, that allow Internet video channels, this possibility is no longer confined to large organizations. Unlike other online video, that require a production and a more careful editing, live streaming has a strong participatory and spontaneity is what happens at the same time. Minor flaws can be excused as long as the content is interesting and there is a minimum quality for the video can be seen, heard and followed without much effort.
This form of online video is the transmission of applications:
Meetings.
Conferences.
Presentations and launches.
Demonstrations.
Commercial and technical training.
Speeches, messages and announcements.
Dissemination of recreational and artistic activities of an institutional nature.
What do you need to broadcast live? The minimum requirements are a camera (usually a webcam, but you can use other equipment, including mobile phone), a microphone (which can be incorporated in the camera, but it’s best to sound as close to the sound source ) and a PC or laptop connected to the Internet. Video quality will depend on the camera, and the broadcast resolution, but fundamentally the bandwidth available for transmission, ie the bandwidth to upload data to the Internet or upstream (in asymmetric links such as ADSL, is usually several times smaller than the speed of downstream or down).
Creating channels There are various services that allow for live streaming. The options have pay extra features of great value for those who want more professionally using these tools, but the free options allow the first steps in the business use of live video. These portals include:
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Facebook
Best Buy
IBM
Intel
Ustrea This platform was created in 2007 by two students from West Point (the U.S. military academy known) allows you to broadcast live or prerecorded video. Like other platforms of this type, it is free because it is sustained by advertising (usually videos of 15 to 30 seconds on display at the beginning of stream). To access the service must create an account. Then there are different options to join existing groups and find our contacts (can be ignored). The next screen in the left margin, to create a channel. To begin broadcasting, simply go to the “Go Live!” (Top right). Usually, the emission can be seeZZZ is the name of the channel.
During the broadcast you can interact via chat with viewers.
There Ustream versions for mobile devices (such as iPad, iPhone, or Android-based, etc.).
Share option allows you to insert streaming video on a website or blog (provides a code that must be added to the programming of the website), or share on social networks.
The difference (delay) between the transmission and see what our fans can reach the minute.
Embed video: “Using Ustream” With a few steps, you can begin to broadcast live through this platform. What options do you offer? How to interact with
JustinWith a much simplified interface, and in just three steps, this platform enables live video transmission, to chat and share this video on facebook, between other possibilities. The platform configures itself according to the available bandwidth, and lets you choose the video source. You can also set to make the transmission from a smartphone or a video game. One of the options allows you to broadcast what is happening on the desktop, for which you must download an application called Dyyno. The delay between transmission and reception is less than in the case of Ustream.
Embed video: “Stream Justin.tv live video” Step by step how to configure it, the channel and transmit through this platform. Interaction with StudioPro.
Livestreain 2007 (with the name Mogulus, renamed in 2009) is the most professional service, and offers the possibility of broadcasting live video content over a transmission ” linear “(like a traditional TV channel) or on demand. Allows you to create channels where viewers can watch at any time pre-selected can also integrate Livestream viewer (based on Flash technology) on a website, blog (just copy and paste a piece of programming code in the page), or social networks, with the ability to customize the display and add options such as chat. For most professional video (where you can toggle the live broadcast with images or videos that are on the PC), or demonstration sessions on the PC (for example to teach how to use an application), Livestream provides a production tool Procaster extremely versatile call. Companies like Facebook, Best Buy. IBM, Intel, or agencies like the World Economic Forum and the Office of the Prime Minister of the United Kingdom use this system.
Other options are: LiveVideo, BlogTV, Transmitilo.tv (an interesting initiative launched this year, is in beta) and Qik. The latter is focused on capturing video from smartphones and supports a wide range of models.
The live video transmission can be as simple as plugging in the webcam and talk to the camera, up to the possibility of using HD cameras (connected via Firewire port) with multiple microphones to converge to a soundboard and a manager Live editing transmission. In addition, there are many applications that leverage these platforms, such as using Flash Media Live Encoder.
The ease of use, makes the only limit is technical in nature: the availability of an Internet link with good upstream. However, it is a matter of experiencing the different platforms and different online resources to understand what may be the specific value proposition that the live video streaming can offer your organization.
Positioning to the ECB Press Conference on the Economic Summit
The latest IMM data shows that TFCC noncommercial operators of the euro, have their largest short positions placed in the futures market since June last year. The positioning of one side can create a short pressure if European leaders begin to instill some confidence to investors by the end of the week.
Business News
EUR – SEO Press Conference at the ECB Economic Summit
The EUR ignores the recent negative headlines, as investors begin to position themselves before the meeting the ECB’s monetary policy on Thursday and the two-day economic summit of the EU. Market expectations are at least a cut of 25 bp of the interest rate, and some are calling for a 50 bp reduction in ECB interest rate. The rate decision will come 45 minutes before the main event which is the ECB press conference. Investors will be looking for signs that the ECB has softened its stance and hoped that Draghi of the ECB suggests that bring out his ‘bazooka’ to support financially troubled nations with the purchase of additional bonds.
Draghi last week suggested that if there was a commitment of political leaders towards a stricter budgetary discipline, then other elements might follow: “But the sequence matters. ‘ Given his previous statements, the ECB may wait and see what results from the two-day summit of the EU before committing itself to a more aggressive policy support such as Italy and Spain.
Market players can position themselves for a positive outcome of the EU summit. The latest IMM data shows that TFCC noncommercial operators of the euro, have their largest short positions placed in the futures market since June last year. The positioning of one side can create a short pressure if European leaders begin to instill some confidence to investors by the end of the week.
In the EUR / USD resistance is at the maximum of 1.3490 Monday and Friday at the maximum of 1.3550. Support seems to be the minimum of 1.3260 November 30, followed by the minimum of 1.3145 in October.
CHF – The CPI deflation in Switzerland shows
Swiss CPI numbers released yesterday, and the data are troubling. Consumer prices fell -0.2% m / m, and the annual inflation rate now stands at -0.5%. With deflation, rising in the Swiss economy is a major discussion on the pending motion by the SNB to raise the floor of the EUR / CHF at 1.25 or 1.30 in 1.20. So far, the SNB has been successful. Investors have been those who have pushed the EUR / CHF close to 1.25, after the negotiating committee, said he would not tolerate a rate lower than 1.20. Therefore, one can not expect any further action to weaken the Swiss franc by the SNB until the market try to bring the exchange rate below the line established by the SNB. The EUR / CHF is supported by its 200-day moving average at 1.2220 and resistance is at 1.2500.
AUD – The RBA will go to 3 for 3 in the interest rate cuts
As expected, the Reserve Bank of Australia interest rate cut by 25 basis points yesterday. This is the second consecutive fall in the rate of interest. The bank will meet again in February, and there is a possibility that the RBA will be going to March 3. Interest rates in Australia are currently at 4.25%, still well above the rest of the world’s major economies, making a currency AUD attractive. Traders are concerned about slowing growth in China, which is the largest trading partner of Australia. The most recent report by HSBC services PMI fell to 52.5 in November from 54.1. This is the lowest growth rate recorded by the survey in the last 3 months. The manufacturing PMI was 49, below the 50 boom / bust, and the lowest level in November 2008. However, with the cut last week by China in the reserve requirement, it appears that Chinese officials are ahead of the curve in politics, and recognize the potential of a lower economic growth. The AUD / USD 1.0350 remains resistance from the maximum of 14 November, where the moving average of 100 days.
Gold – The upward trend of gold could not break the resistance
The spot gold prices do not move above a significant resistance level in the short term, and have gone ahead with a downward movement. The initial cause of the price decline may be linked to the strength of the USD, while this continues to move more bullish compared to G10. The spot gold price exceeded $ 1,761 mark where the line downward trend of the maxima of September and November, before heading down towards the support of $ 1,700. Additional support is at the pivot of November 21 at $ 1,666.
Technical News
EUR / USD
The weekly chart shows that the pair is trading in a symmetrical triangle pattern with resistance line falling from a peak in May and the support line rising from the annual minimum. First support of this chart pattern is presented this week at 1.3200. A break here is likely to open the door not only to the minimum of 1.3145 in October, but also at 1.3050 the 61.8% retracement Fibonacci upward movement spanning 2010-2011. The minimum 1.2875 January could contain the price action in the short term. On the upside, the maximum of 18 November 1.3610 is initial resistance followed by consolidation in mid-November at 1.3860, where the 100-day moving average is also found. The top of the triangle pattern is likely to contain any upward movement near 1.4230-1.2350.
GBP / USD
Last week found the cable resistance 1.5780, a level shown to be resistant in the past. Additional resistance is at the maximum of 1.6165 in October. The monthly and weekly stochastic continue to move lower and, as such, the minimum is 1.5435 in November of initial support followed by the minimum of 1.5270 in October. The last bastion of support for the GBP / USD is out of the rising trend line from 2009 and 2010 that the minimum is at 1.0590.
USD / JPY
The USD / JPY is invading their line of long-term trend away from the peak reached in 2007 and 78.70. A break above this level is needed to confirm the recent price appreciation. Both processes, weekly and monthly stochastic are moving upward, so that traders can look for additional strength in the subsequent intervention 79.50 upwards. The 200-day moving average also hides just below this price. If the pair fails in the line of long-term trend, between 77.50-77.60 congestion can be of support, while the lows near 75.60 is notable for being the last support.
USD / CHF
The weekly stochastic is down and monthly stochastics are starting to turn around. This seems to occur after the couple has not managed to break above the 0.9330 resistance level. As such, the pair has support at the minimum of 0.9065 last week, followed by November at least 0.8760, and 0.8565 at least October. A break above 0.9330 resistance could boost profits to the maximum this year of 0.9780.
The Wild Card
Gold
The spot gold prices were met with resistance trend line of the highest in September and November, which is in the price of $ 1,754. Additional resistance is at the maximum $ 1,708 November. Traders Forex must consider that if the trend line continues, the gold would support $ 1700 from a low of November 30 followed by the November 21 pivot of $ 1,666.
What makes an HR Strategy?
Proper management of people (Díaz de Santos, 2005), is a reference book in the field of Human Resources, which included many first-rate professionals that area of the company (it has a very practical orientation with real cases companies counted by the actors), and was coordinated by Alfonso Jiménez , Founding Partner of PeopleMatters , with over 20 years of experience in the HR consulting and industry benchmark, and former CEO of Watson Wyatt.
In that book I talked at length in Who’s Who in the Management Spanish (Interban, 2006) because it was the book I chose to talk about the biography, experience and works of Alfonso Jimenez. But the most important stops on the idea that face messages Universalist HR practices, valid for any company, Proper management of people going to take into account 3 key aspects of a very particular :
1. Business Strategy: a vision ad hoc management practices of people means taking into account:
â € ” Special situations: being experienced by each organization, that is, mergers and acquisitions, crisis or closing of birth in the market … â € ” Type of industry: the moving, this is financial services, automotive, energy, technology … â € ” Structural configuration: unique company, group or conglomerate companies where there are no connections between companies … â € ” Capital Structure: Public Administration, or family businesses a high percentage of free float …
2. Desired culture: Alfonso Jimenez shows us the importance of this: “Many times we have found companies that are in the same sectors, in the same markets, with more or less the same products, even with equivalent processes and technologies â € “when exactly the mismasâ €” and yet they are diametrically opposed. What’s the difference? Mainly in their culture. ”
The culture â € “that is, values and behaviors that underlie a business organization and are manifested through symbols, emblems, languages or ways of thinking €” and that is implanted, according to Jimenez, through how we manage our people, greatly influences the strategic management of people giving rise to different plans of action in this matter as if we are a culture more hierarchical or more horizontal, more or less personal, more based on experience or talent … According to Jimenez, “if a company wanted to define its strategy for managing people and had not previously thought about your desired culture should begin the exercise to make that reflection.”
3. Conditions and circumstances of the labor market: In the labor market the same laws that operate in markets for goods and services or in the financial market, the only difference is that in this case the object of the transaction is also one of the agents of transactions. Therefore, it is not a busy market supply and low demand â € “people are easily replaceable and therefore the person is not a good value €” or low supply and high demand â € “where talent is scarce and there is fear and distrust to its loss for the competenciaâ € “.
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Also, the labor market in which each organization operates is defined by regulatory guidelines (flexibility, disinvestment costs, legal security, hiring formulas …), which condition the people management strategy to be adopted.
We have seen in recent years. Before the crisis we lived a situation dominated by the e mployee power (power used) but now the situation is the inverse product of labor market conditions and, therefore, the measures taken are quite different.
In the proper management of people, Jimenez says, “It is important to use common sense and knowledge of best practices for choosing strategy first and then our people management processes. Then come the tools, systems, tasks to outsource legal implementation or our decisions. ”
Experience shows that many people start the cart before the horse and does not follow this order, being more concerned with tools and systems (necessary but also a second phase) on strategic issues. As I said Peter F. Drucker: “It’s not worth doing well what to start is not worth doing.”
The D (e) public uda
The public debt generates a lot of doubt and worry. Españatiene 70% of public debt compared with gross domestic product, but … what these numbers mean?
The United States public debt since its founding. The young country had to borrow money to finance wars like the independence, civil war, and so on. However, the government paid its debts very quickly, for example, after the war of independence, it took only 16 years to repay the money. That is, when there was war, the country into debt to finance it, and once completed, return the money as soon as possible. It is true that the U.S. had much foreign capital, but that belonged to private capital looking for a good opportunity to invest their money. The U.S. founding fathers did not write the ban into debt in the Constitution, only because they expect that any government would be so irresponsible to borrow in times of peace and prosperity.
The revolution in thinking came with the arrival of the father of modern economics Maynerd Sir John Keynes, he advised the governments to borrow in times of crisis and bills in times of prosperity. One of the few economists who warned that when governments began to spend more money they earned would not end, it was Friedrich Hayek, a representative of the Austrian school. As we now see, was right. For Hayek foresaw only that, but the crack of 29, while Keynes lost most of his fortune on speculation. The struggle lasted a few years ideas, which eventually won Keynes. Politicians, following him and his disciples focused on demand. Since then, a healthy economy was one in which consumption rose year after year. According to them, the saving was bad for the economy because increased demand.
Today, we imagine the developed countries debt. Here I show the indebtedness of some countries compared to its Gross Domestic Product:
United States: 100%
Japan: 215%
Germany: 90%
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International Monetary Fund
France: 80%
Spain: 70%
But what these numbers tell us?. The problem is that many people get lost with those numbers. If Japan has 215% of its GDP and has not broken yet, salvo.Pues Spain is not. Ireland, at the time of requesting the help of the International Monetary Fund had 32% of debt compared to GDP. Is that the debt for a country such as pollution of a river. Experts know that there is a point where Matanda the river, but do not know exactly where that point. At this point every river is different, as the economies of the countries have different points which have had enough and brittle. This point moves because today all attest to all. Another problem is that supposed to tell the public debt to GDP. Gross domestic product is the wrong way to count the growth of a country. Because more than anything she has consumption. Unfortunately, wealth is not created in consumption, but the work, savings and investments. For this reason a few years ago Ireland was one of the tigers European growth and is now in bankruptcy.
So what future awaits us?
We live in a world where economists tell us that while the economy of a country grows, it can be infinitely indebted. We have mathematical formulas that support that theory. What I propose is that instead of creating formulas, we should think logically. Germany has to pay its debts and liabilities acquired to finance the First World War. That teaches us that all debts must be paid, and some generation will have to pay. Government expense on the actual live. As he wrote in his book “The seen and the unseen” the great French economist Frederic Bastiat, we always see one side of the coin, such as how governments spend, but we see what life would be if taxes would have been much low.
65% of companies in Spain give Christmas presents to employees
65 percent of companies rely on to make Christmas gifts to their employees, five points above the national average, which shows that this time of year is still a time selected by the companies to give to employees, according to a study
In particular, in Spain 64 percent of companies with over 100 employees and 60 percent of small Christmas gifts and make half the companies surveyed do not make any other gifts to employees the rest of the year. In addition, another 17 percent plan to do so in 2012 if the economic situation improves. Thus, the document shows that the Christmas gift is the one that has withstood the crisis and companies want to continue with this detail for their employees. The average budget for these types of gifts is at 63 euros, with the majority between 25 and fork 74 euros. Around 61 percent of companies have provided around 60 euros, followed by 12 percent who said spending less than 25 euros and the same percentage who claims to be above 100 euros per employee. By provinces, Valencia are at the forefront of Christmas gifts for employees (74%), followed by Madrid (65%) and Barcelona (57%) while Biscay, with 27%, is the province with less gifts . In addition, the study found that companies that use the Christmas gift to cover the Law of Social Integration of Disabled (LISMI) are mostly organizations with more than 100 employees. In fact, 9 percent make your Christmas special centers relying on employment and complying with the alternative measures proposed LISMI. Along with Christmas gifts, those who understand that the surveys are important, they often give to their staff on the birth of a child (31 percent) or special moments in the life of the employee (for weddings, birthdays, etc.. , 29 per cent), followed by business events (16 percent). In addition, Sodexo has stressed in his study the trend to make practical gifts and heart that coincides with the study conducted by Deloitte on Christmas consumption in 2011, which indicates that 75 percent of Spanish consumers buying gifts boost useful and practical.
Manage Franchise brings Tapas Lounge, new concept ‘low cost’, and consultancy FDS Franchising in its new edition
Manages excess , the broadcast on Fridays from 10.30 am to Manage Radio, met in its new edition to the chain Tapas Lounge and FDS Consulting . The first is a new restaurant concept promoted by the makers of the famous brand La Bambola , which also operates in the hospitality industry. Its creator, Julian Herrera , went before the microphones of the radio station to account for all the details of its new draft franchise: ” We have learned to adapt to changing times, we pick a place that is already mounted with licenses and everything, and adapt the decoration, our brand, our schedules, letter, training and others, very little investment, the pilot site have been 40,000 euros, with recovery in less than a year . ”
For his part, Elias Diaz , representative of FDS Consulting in Madrid, also contributed his extensive experience in the franchising sector in its response to Manage Radio microphones. Part of the interview, conducted by Arturo Criado and Jaime Parrondo , focused on the effects that the crisis has caused in this business segment, ” the crisis has affected, what happens is that it is a sector that has adapted within the franchise play all possible sectors [...] and will endure . ” In this regard the role of banks in terms of funding for entrepreneurs , this manager is emphatic: ” before you had a capital of 60,000 euros, going to the bank, and ended up a business of 120,000, but today if you have 60,000, features that you only start a business of 60,000 . ”
The program was completed with the usual weekly newsletter, which served to make a review of recent developments relating to some of the major franchises, including: McDonald’s canceled his contract to a provider involved in animal abuse, Almeida Travel and the Union Corporate Travel Agency signed a cooperation agreement; Vivafit opens a gym for women in the Portuguese island of Madeira, Wall Street Institute renews MundoFranquicia expansion throughout Spain, or Burger King appoints a new Director of Marketing Mediterranean Division.
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Listen to program
(You can download the audio file by clicking the link with right mouse button and choosing ‘Save’).
More information:
‘Manage Radio’ is a string attached to the group COPE radio, which broadcasts a program specialized in economic information since 2009. Currently manages Radio has dial in Madrid (94.8 and 108.0 FM), Barcelona (FM 92.2 and 94.4), Valencia (FM 100.7), Malaga (FM 101.3), Sevilla (90.8 FM), Bilbao (FM 107.9), Valladolid (FM 88.9), Zaragoza (FM 98.3) will be added soon … the dial points in other provincial capitals.
The ‘Manage Excess’ is the first radio spot, specializing in franchising, issued by a national chain in Spain. Led by two journalists with more than 15 years of experience in the sector, such as Forest and Jaime Jaime Parrondo,
Prices are Crazy
Prices are important. Your margin depends on them. High price, high margin. Low cost, low margin. It’s very obvious.
How to fix? That is different. It is not so obvious. There are always considerations. What price is right? What will help me to charge more? What will help me have more benefits?
Math is not the solution
Calculate the cost of the product. Materials. Labor. Distribution. Advertising … I add it all up and put a margin. A margin that you think is reasonable. Neither too high nor too low. Something that does not cause rejection and allows you to make a decent business.
Makes sense, does not work. The issue is more complicated. Do not just go adding items and hope that the market will take no more.
There are many more things. What do you think your consumer? How well does the competition? How are you perceived by customers? …
Psychology is important
The hardest thing is to assume that the price is not objective. Does not depend on rational criteria. Are there any insights? Sure. Situations in which you can expect certain reactions. But not always occur.
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Clear
If I go up the price, I will have less demand. Yes or No. It depends. Depends on the product. Depends on the environment. Depends on …
You jeweler. You have a diamond at a reduced price. Sell short. Why? Because diamonds are priced low. A diamond is a diamond cheaper. It’s another thing. We go up the price. The more expensive. Vendes more.
Psychology is important. It is a key element in setting prices. You have to understand how your customer thinks. How it behaves. What are your levers. How can you activate them.
Why set a price of 9, 99 €?
Because it works. 9, 99 € or any other similarly priced works. Is it too obvious? Have you used over and over again? Yes, of course. We all know. But it still works.
The prices are crazy. They may have different behaviors, but there are some clues. The key is to be found in our nature. On our way to understand things.
Works which gives us a sense of savings (prices ending in X, 99 or X, 95, or …). Works which gives us a sense of quality (high prices for luxury goods, …). Works which gives us a sense of efficiency (low prices for undifferentiated services: airplane …). What works in our power (prices can be paid in installments). What works is limited (there are three units, …). It works …
Pricing is not simple. Each product works in a way. Each company is different.
Pay attention to the nature of your customers . They have all the tracks. The models are fine. There to meet them. But the answer lies with your customers. Try different formulas and keep the best price.
Intellectual property: copyright, trademarks and other
By Dr. Ximena Cárdenas – Consulting Director at VFB
As its name suggests, IP is a type of property, this means that the owner or operator may dispose of it as he pleases and no one else can legally dispose of his property without his consent. However, as any right the exercise of it is subject to limitations.
As outgoing notes of intellectual property rights, we note that they do not protect the ideas themselves, in the abstract, but concrete expressions protect them, such as design, invention of a process, invention, brand, model, etc .
Intellectual Property Rights are divided into two main areas: Copyright and Industrial Property.
The Copyright refers to the so-called “intellectual works’, ie those original expressions of the spirit, and belong to the world of arts and letters, for example a book, a painting, song, film, or, in recent years, software, database, or website.
Confirming this concept, the practice of our courts have said “ideas are free” and not themselves constitute “an intellectual, not a complete creation” because “the law actually protects the form of intellectual expression, that is the method, the style that the author uses to externalize their thinking. ”
Industrial property is related to trademarks, patents, utility models, industrial designs and models.
While all kinds of intellectual property rights are protected in law, they differ in degree and scope of protection, and the procedures necessary to access it. It is therefore very important to the proper framework for intellectual creation to be protected, for which it shall have the characteristics required by law to access any particular protection. In most cases, to provide strong protection of the law, it requires that intellectual creations are recorded in the appropriate administrative agency.
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Also, when a project begins to transform into a business, the entrepreneur begins to interact with the market, this creates a disclosure of your project, your brand and the various industrial or technical developments. From that moment even changed the relationship between the partners, so that a neat and proper protection of the rights is not only an advantage over potential competitors, but it raises an internal order that dynamics of the group and avoid future problems.
Here we see the fundamental characteristics of intellectual property rights and the steps necessary to obtain registration.
COPYRIGHT
Object of Protection: Literary, Scientific and Artistic Works (Works Branch). In recent years, also the Software and Databases.
Step: Registration (deposit) to the National Directorate of Copyright, or its local cooperators as the intellectual work involved (SADAIC BOOK CAMERA, CAMERA SOFTWARE, ETC.). Presentation form and payment of a fee. The procedure takes between 1 to 10 days.
Rights: Heritage (exploit, transfer or sell, etc.) and Morales (to the integrity and paternity).
Scope of protection: In the countries that signed the Berne Convention (almost all).
Term: The life of the author plus 70 years for the heirs. When the author is a legal person, is 50 years. There are some exceptions (eg: photos).
BRANDS
Object of Protection: Signs or symbols used to identify products or services. They can be word, figurative or mixed.
Classes : Products and services are divided into 45 classes, 34 of 11 Products and Services.
Step: First you must be searched for the purpose of verifying that the mark you want to apply, is available in the class concerned. In this case permission for registration with the Office of Trademarks of the National Institute of Industrial Property (INPI), with a form and payment of fee. The application is published in the Bulletin of Marks, and other interested parties may file an opposition to the request, for a period of 1 month from the publication. Oppositions paralyze the process until they are lifted, in administrative or judicial. In the event that no objections are raised or the same, the process continues and the INPI decide on the grant or registration of the mark. For removal of the title must pay a fee. The entire process takes about two years.
Rights : Heritage.
Scope of protection: Territorial, only in Argentina. For Paris Convention is 6 months from the application to file in other countries, taking as the filing date in Argentina.
Term: 10 years, renewable if proven use over the past 5 years.
PATENTS:
Object of protection: Inventions, ie product or process that provides technical solutions to problems. You must meet the requirements of absolute novelty (global), inventive step (unexpected result, surprisingly, non-obviousness) and industrial application.
Classes : International Patent Classification.
Step : It is advisable to check a previous search requirements. The patent should be sought before the National Patent Administration, the INPI, with a form and payment of fee. After passing a formal examination, request the publication of the application, with payment of a fee and it is carried out at 18 months of the filing of the application (approximately). Interested parties may submit comments for 60 days from the publication, but the same does not stop the process. After the test is performed in the background. If the requirements are granted the patent. The total process usually lasts 5 years. After granted patents must pay an annual fee.
Rights: Heritage.
Scope of Protection: Territorial, only in Argentina. For Paris Convention is one year from the application to file in other countries, taking as the filing date in Argentina.
Term: 20 years non-renewable, from the application.
UTILITY MODELS
Object of protection: Inventions, but less inventive, and novelty only territorial. Improvements in objects, and tools for practical use.
Classes : Similar to patents.
Procedure: Similar to Patents. But they cost half rates.
Rights : Similar to Patents.
Scope : Similar to Patents.
Term: 10 years from non-renewable application.
Industrial Designs:
Object of Protection: Built Forms or the appearance of a product or industry that give an ornamental. For objects is intended merely aesthetic, not necessarily solve problems. It protects a certain external design or aesthetics.
Step: Registration with the Directorate of Industrial Designs of the INPI, with form and payment of fee. Lasts 5 days.
Rights : Heritage.
Scope: Territorial.
Term: Five years, renewable for two periods of five years.
